Back to SEO Glossary

What is the Knowledge Graph?

‘Knowledge Graph’ is a Google database that stores and organizes information so it can be pulled in search queries. However, the Knowledge Graph only catalogs data about ‘real-world entities’.

SEO glossary terms

More About Knowledge Graph

Google’s Knowledge graph is a system designed to store and organize information, so it can later be presented to relevant searchers. Its main goal is to improve the quality of search results and help users find the information they need more quickly. It does this by organizing information in a way that is easy to navigate and understand.

Knowledge Graph is unique, because it only catalogs things that exist in the real world. This includes people, places, and companies.

Special Offer

Professional SEO Services

Our Pro Services team will help you rank higher and get found online. Let us take the guesswork out of growing your website traffic with SEO.

SEO Services